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Tokyo Motor Show to Change Name to “Japanese All-Industry” Banner

The troubled and ever-changing Tokyo Motor Show will once again rebrand itself in a bid to breathe life, energy and attendance into Asia’s premier auto show.

When the show returns in 2023, it will open under a “Japan All-Industry” banner, said the Japan Automobile Manufacturers Association, which has hosted the event since its inception in 1954.

JAMA President Akio Toyoda said it was important to bring different sectors together at a time when collaboration is needed to achieve carbon neutrality.

“We want to rename next year’s Tokyo Motor Show the Japan All-Industry Show, going beyond the mobility industry, with all of Japan’s industry working as one team, including startups.” , Toyoda said last week. “We aim to create a totally new show, transforming it in both name and reality.”

Toyoda did not specify the scope of the number of sectors and companies that could be included.

In April 2021, JAMA canceled the biennial Tokyo show scheduled for the fall of that year, closing the event for the first time in its history, due to the COVID-19 pandemic.

Last June, JAMA decided to relaunch the show in 2023 with the theme “Green and Digital” – an initiative to showcase the Japanese auto industry’s efforts to reduce carbon dioxide emissions.

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