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The motor show will be a boon for Lampang

The Industrial Promotion Department hopes to generate 100 million baht in economic value through its cooperation with automakers at the Diprom Motor Show in the northern province of Lampang.

Diprom is the acronym of the name of the department. It also forms the Thai phrase di promwhich means perfectly well.

“More than 15 car and motorcycle brands will join the Diprom Motor Show,” said department head Nattapol Rangsitpol.

The week-long event, which will be held from February 9 to 15, is expected to attract around 5,000 visitors daily.

The Thailand Automotive Industry Association (TAIA) expects to see up to 500 car reservations during the event as northerners have strong purchasing power and potential new car buyers will also boost Requirement.

The association is ready to support the government in its plan to revive the local economy and the Thai automobile industry, said Suwat Supakarndechakul, president of TAIA.

The domestic auto industry, which employs over 800,000 workers, accounts for 14% of the economic value generated by the industrial sector.

The organizers chose Lampang because they want to stimulate economic activities in this province, in particular by boosting the Mice sector (meetings, incentives, conventions and exhibitions).

“The government expects the event to support the local economy, after the reopening of the country. It will help boost business confidence and facilitate car purchases in the north,” said Chumlak Kanpetchthe, vice – Governor of Lampang.

Officials also plan to hold auto shows in other regions as part of its plan to boost local economies.

The government allocates about 10 billion baht per year to support domestic industries and investments.

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