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The third time will not make the charm of the Geneva International Motor Show.
Organizers announced Thursday that next year’s event, which was slated for March, has been canceled due to ongoing issues related to Covid-19. This will be the third time the show has been canceled due to the pandemic in as many years.
A statement from the Standing Committee of the International Motor Show, which manages the show, made it clear that while the health and safety of attendees is a priority, this was not the only reason for the cancellation. Problems directly and indirectly related to the pandemic, such as travel restrictions and supply chain issues, are also to blame. The latter has led to a global shortage of semiconductor chips, something that has affected the entire industry and is expected to continue until next year.
The 2020 Geneva Motor Show was canceled days before its start after Switzerland banned large gatherings due to the then fledgling coronavirus outbreak. Months later, as cases of Covid-19 spread and increased around the world, the 2021 event was also called off. Organizers had hoped to return next year, but a wave of recent cancellations has made it clear that this is not possible.
“In these uncertain times, many brands are therefore unable to commit to attending a show that would have taken place in just over four months,” Show CEO Sandro Mesquito said in a statement. “Considering all the factors, it became clear that there was a need to postpone the show and break the news as soon as possible to avoid canceling in the short term.”
In the absence of a number of major international auto shows, virtual car unveilings have become increasingly popular over the past two years. Still, they can’t quite capture the feeling of coming together with thousands of auto enthusiasts to see the year’s most exciting cars in the flesh (or carbon fiber, as it can be). This is why the Permanent Committee of the International Motor Show is not abandoning Geneva for the moment. The group announced their return in 2023.