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Mercedes-Benz and Renault skip the Busan Motor Show in Korea




Mercedes-Benz and Renault will skip the Busan International Motor Show in Korea this year.

The Busan event is one of the most important auto shows in the country and in 2018, no less than 19 brands took part, including 11 foreign automakers. This year, only six brands have confirmed their participation in the event.

“Automakers are now turning to online and large-scale events such as the Consumer Electronics Show (CES) and other major auto shows, but are passive about attending national exhibitions,” an official said. of the show’s organizing committee. Korea time. “So we’re trying to change the exhibit from a traditional exhibit to visitors who get more hands-on experience with the vehicles to be more appealing to the public.”

Read also: Renault Boss supports the move to split the brand’s EV business

Mercedes-Benz says it will not participate in this year’s event as it does not align with its current direction.

“We tend to go to events that fit our concept and our direction,” the automaker said. “Last year, we participated in the Seoul International Motor Show and unveiled our electrification strategy. However, to compensate for our absence, we plan to hold several CSR activities and are planning other events in Busan.

Renault blamed his absence on “financial difficulties” and said he “will do his best to attend the next event”.

Talk with Korea timethe Korea Association of Automobile Importers and Distributors recognized that the automotive industry and auto shows are undergoing rapid change.

“The automotive industry is undergoing a paradigm shift, both at home and abroad, with changes in the areas of exhibition and marketing also accelerating due to the COVID-19 pandemic, and the motor show is also going through a period of transition,” the association said. “As the auto show is always the ‘flower’ of the auto industry, it is an important place where brands and consumers meet, so show organizers and brands are looking for change.”

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