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Inaugural Blantyre Motor Show takes place in support of victims of Cyclone Ana

Malawi’s commercial capital, Blantyre, said it will host its inaugural car show next month at Limbe Country Club, and all door collections will go to aid victims of Cyclone Ana which hit many districts in the country. country, especially the Lower Shire.

According to one of the organizers, Alinane Njolomole, the show will be spectacular specially created for car dealerships, insurance companies, banks, spare parts stores and garages and will be held on April 30, 2022.

Inaugural Blantyre Motor Show

“It’s the first of its kind, and will also include demonstrations from banks, insurance companies, car and motorcycle clubs as well as bike stunts and test drives.

“This is a corporate family event that is attracting attention in the corporate automotive industry. The Blantyre Motor Show promises to be a spectacular sight.

Blantyre boasts of Malawi’s high-end business world because such expectations are high from participating businesses. Our goal is that all proceeds from this event will go to our friends in Chikwawa and Nsanje who have been greatly affected by Cyclone Ana,” said Njolomole.

According to him, the show is organized by Lilongwe Motor Show Limited Company in partnership with international dealers.

The company has held auto shows since 2016 in the capital Lilongwe, but next month’s event will be a start for Blantyre.

“It’s about experiential marketing. Brands can hold sweepstakes, promotions and product presentations in front of consumers, viewers and increase potential customer base,” Njolomole said.

The target clientele, according to Njolomole, includes procurement managers, senior executives, entrepreneurs and government officials.

“As part of our corporate social responsibility, the public will enter with a minimum fee of 2,000K to participate in the event, to stimulate walk-in visits, which are a priority for exhibitors,” said he declared.

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