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Hyundai, Kia Promote Eco-Friendly Models At Chinese Auto Show

SEOUL, Nov. 19 (Yonhap) – Hyundai Motor Co. and its subsidiary Kia Corp. announced on Friday that they will be promoting their eco-friendly vehicles at a Chinese auto show to revive lackluster local sales.

Hyundai showcased the localized Tucson SUV and the Tuscon N Line model at the 19th Guangzhou International Auto Show in China, with a plan to sell the models in China later this year, the company said in a statement.

The N Line models fall between Hyundai’s high performance N brand and the general Hyundai brand. The N models bring full performance capabilities to everyday driving, while the N line brings performance inspired elements to the base models.

Kia introduced the all-electric EV6 sedan and the EV6 GT model before starting sale in the neighboring market late next year, the company said in a separate statement.

The two South Korean automakers continue to suffer from weak sales in China due to the lingering impact of a diplomatic dispute between Seoul and Beijing over the deployment of a US anti-missile system called THAAD in Korea in 2017.

Earlier this year, Hyundai and Kia set their sales target of 817,000 vehicles in China this year, up 23% from the 664,744 units they sold there last year.

From January to September, their overall sales fell 26 percent to 343,208 cars from 460,934 during the same period last year.

They have reorganized its operations in China since 2019 amid a protracted COVID-19 pandemic.

In 2019, Hyundai suspended the Beijing No.1 plant and halted production of low-end compact models to improve profitability. Kia also shut down the No.1 Yancheng Plant in the same year due to declining local demand for its models. The two factories have not yet resumed production.

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