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Ford unveils next-generation Ranger, Everest and Ranger Raptor at Bangkok Motor Show

Improved customer functionality includes a wider track providing more space between the wheel arches, a wider load area that accommodates a full-width pallet in the bed, a new load management system designed with dividers to hold items of various sizes and a built-in inverter that offers power to the box, with 400 watts of power available and an in-tray mains outlet, meaning customers can power a range of appliances like a rice cooker or a small oven by plugging directly into the Ranger.

For the first time, the Ford Ranger will also offer up to six selectable drive modes: normal, eco, tow/haul, slippery, mud/ruts and sand, a feature previously only available in the Ranger Raptor.

Ranger Wildtrak and Sport

The next-generation Ranger Wildtrak and Sport series are on display at the auto show and available for online reservations.

The next-generation Ford Ranger Wildtrak will be available in six exterior colors – Aluminum Metallic, Meteor Grey, Absolute Black, Snowflake White Pearl, Luxury Yellow and Sedona Orange with prices starting at THB 999,000.

The next-generation Ford Ranger Sport will be available in five exterior colors: Aluminum Metallic, Meteor Grey, Absolute Black, Arctic White and Sedona Orange starting at THB 929,000.

New Generation Everest

The next-generation Ford Everest combines adventure-ready capability with exceptional comfort, craftsmanship and customer-focused technology in a rugged, refined and fun-to-drive SUV.

The exteriors have a strong yet elegant design, while the 50mm wider track and longer wheelbase allow for a more controlled ride on the road. Adjustments to the shock settings have allowed the team to inject more fun and control into the Everest ride, both on-road and off-road.

In terms of power and torque, the Ford Everest will be available as a 2.0-liter single-turbo or twin-turbo diesel, with options of either six-speed automatic transmission or Ford’s efficient 10-speed automatic transmission.

Along with a feeling of space amplified by the coast-to-coast full-width dashboard and center console, the Everest offers a range of amenities that make for a comfortable and convenient ride, such as charging integrated wireless and an electric parking brake. The second and third row seats have also been designed to fold flat to allow safe transport of long loads.

The latest technology offers connectivity at your fingertips with large 10.1 or 12 inch high resolution portrait touchscreens and 8 or 12.4 inch digital dashboards. Everest is equipped with Ford’s SYNC4A system and a factory-installed built-in modem, allowing customers to connect to Everest when logged into the FordPass app, Wichit said.

Active Park Assist 2.0 helps reduce parking stress at the push of a button. The new adaptive cruise control with stop and go will make drivers more confident and in control on the road. Other new safety features include Lane Keeping System with Road Edge Detection, Evasive Steering Assist and Reverse Brake.

The Everest Titanium+ is priced at THB 1,854,000. It will be available in six exterior colors: Aluminum Metallic, Meteor Grey, Absolute Black, Snowflake White Pearl, Equinox Bronze and Sedona Orange. The standard interior color is available in ebony, while a lighter “praline” interior color will be available as an option.

The Ford Everest Sport is priced at THB 1,464,000. It will be available in seven exterior colors: Aluminum Metallic, Meteor Grey, Absolute Black and Lightning Blue.

Next Generation Ranger Raptor

Designed and manufactured by Ford Performance, the second-generation Ranger Raptor was developed with smarter technology controlling more robust next-generation hardware.

Packed with new features to tackle off-road terrain, the next-generation Ranger Raptor introduces the new 3.0-litre twin-turbo EcoBoost petrol V6 producing up to 397 hp at 5,650 rpm and 583 Nm of torque at 3,500 rpm /min set by Ford Performance. Mated to a 10-speed automatic transmission tuned to meet Ford performance standards, the Ranger Raptor’s new engine delivers effortless acceleration over gravel, dirt, mud and sand, Wichit said.

A class-exclusive electronically controlled active exhaust system allows drivers to alter the sound of their Raptor with four selectable exhaust modes: quiet, normal, sport and baja.

To deliver desert racing power, the Ranger Raptor’s anti-lag system, available in baja mode, was designed to keep the turbo spinning for up to three seconds when you let off the throttle so you have power instantaneous in turns. or between gears.

The Ford Performance team worked with Fox using a mix of computer-aided engineering and real-world testing to tune springs, adjust ride height, tune valves and fine-tune ride areas to create the perfect balance between comfort, control, stability. and on- and off-road traction. The Ranger Raptor features Fox’s next-generation 2.5-inch Live Valve internal bypass shocks, which are the most advanced ever on the Ranger Raptor and can adjust in real time, with sensors placed around the vehicle allowing shock absorbers to adjust damping rates at each turn 500 times per second.

The Ranger Raptor offers up to seven selectable drive modes: normal; sport and gliding are intended for road use and rock exploration; sand; mud and ruts and baja are intended for off-road use.

The new interior has been designed for hardcore off-road racers. All-new front and rear performance seats, inspired by the seats of an F-22 Raptor fighter jet, keep passengers firmly seated whether on-road or off-road.

The Ranger Raptor comes with an all-digital cabin, featuring a 12.4-inch high-resolution digital cluster and a 12-inch center touchscreen featuring Ford’s next-generation SYNC4A. Other features include layout switches and an off-road display.

It is available in four colors: Absolute Black, Arctic White, Code Orange and Conqueror Grey. Ranger Raptor price starts from THB 1,869,000.

The next-generation Ranger will be built at Ford Auto Alliance Thailand (AAT) and Ford Thailand Manufacturing (FTM) plants in Rayong province. The Ranger Raptor will be built at FTM, while the Everest will be built at the AAT factory. Ford recently invested 28 billion baht ($900 million) in Thailand – the company’s largest ever investment in the country to modernize its local manufacturing operations and drive Ford+’s growth plan.

Ford unveils next-generation Ranger, Everest and Ranger Raptor at Bangkok Motor Show

Ford now offers differentiated services by fully integrating technology through the FordPass app that connects our customers to their vehicles 24/7 via their smartphones, Wichit said.

Key FordPass features and services will include ‘Vehicle Health Alert’ which will automatically notify customers when their vehicles need service and maintenance, using connected vehicle data intelligence which monitors the use of the vehicle. This means customers don’t have to worry about when to bring in their vehicle for service. FordPass also comes with a remote start feature to ensure the temperature inside the vehicle is comfortable when the driver enters.

A comprehensive suite of service initiatives available with next-generation Ford vehicles includes:

  • Personalized expert advice to help owners discover the advanced features of their vehicles as well as advice to help you choose a model that best suits your lifestyle.
  • “Know Your Vehicle” program, personalized and always-on customer education channels through FordPass, the Ford website and experiential sessions, to help customers use their vehicles to their maximum potential.
  • Online service appointments, pickup and delivery service, and a courtesy vehicle while their vehicle is being serviced are available.
  • 24-hour Ford Call Center service to help solve problems and respond quickly to their requests

“We all know how important it is to delight our customers with remarkable, high-quality vehicles. But an exceptional product is only part of the story. We must also provide our customers with an exceptional experience. Because selling the vehicle is the start of our journey together,” Wichit said.

“We understand that our customers lead busy lives and want convenience on their terms. And that’s what we do, with our constant commitment to making their lives easier.

Orders for the next generation Ford vehicle can be placed at www.ford.co.th. For an enhanced online experience, Ford has collaborated with Google to introduce “Immersive Edge Technology” via 3D/AR technology, allowing customers to see next-generation Ford vehicles come to life virtually and make a purchase decision at from their mobile device.

With next-generation Ford vehicles, through online and offline reservation channels, customers can also add an “Options Package” that includes a host of advanced driver-assist technologies and warranty parts and accessories. factory to personalize their new vehicle.

Reservations for selected models can also be made at the Bangkok International Motor Show 2022 as well as at Ford dealerships.

All next-generation Ford vehicles will come with a free 5-year or 150,000 km factory warranty and first-class Ford Ensure insurance for the first year.

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