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cinch signs new sponsorship deal with British Motor Show

Automotion Events, the organizers of The British Motor Show (August 18-21, 2022, Farnborough International) have announced an extension of their relationship with cinch.

The new deal sees Cinch extend its sponsorship of The British Motor Showwhich, in addition to title sponsor status, now includes dedicated sponsorship of the Live Arena and Family Zone, two of the Show’s most popular features from last summer, as well as new Show spin-off events.

Four British Motor Show pop-up as well as two all-new regional Show events mark a busy schedule for The British Motor Show in 2022. Pop-ups will appear in major shopping centers across the UK, showcasing the new and latest models from a selection of local car retailers, along with a number of other interesting cars as well as merchandise, gifts and interactive activities. During selected Pop-ups, visitors will also have the chance to win a car from the quality range of the main sponsor cinch.

Andy Entwistle, CEO of the British Motor Show, said: “cinch’s increased commitment to the show and our new calendar of events is testament to the optimism we share for the motoring sector in the UK, and the love affair we Brits have with our cars and all that goes with the experience of owning one.With multi-year support from Cinch, we have prepared for an exciting and beyond-the-limits 2022. of the.

Haydn Dibble, Director of Partnerships at cinch, said: “cinch is delighted to support The British Motor Show build on the huge success of its return in 2021. Like Automotion Events, cinch is committed to investing in the UK automotive industry, as we continue to grow at pace with our no-faff approach to helping people find and buy the car that’s right for them, entirely online. Our shared love for cars and automotive entertained thousands of attendees last summer, and we look forward to welcoming visitors to the main show and its new spin-off events in 2022.”

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