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On November 7, 2018, Chery appeared with a number of new products at the Sao Paulo International Motor Show
On November 7, 2018, Chery appeared with a number of new products at the Sao Paulo International Motor Show. Carlos, president of the CAOA group; Marcio Alfonso, CEO of CAOA Chery; He Xiaoqing, vice president of Chery; Gao Xinhua, vice president of Chery; Zhang Guibing, Vice President of Chery and other senior executives of Chery were present. In the presence of nearly 30 Brazilian mainstream automotive media, as well as hundreds of dealers and visitors, Chery’s brand new 2.0 products: Arrizo 5, Tiggo 7, Tiggo 5X, Tiggo 8 and four new energy vehicles made their debut. debut in Brazil.
Technology, quality and technology are individual labels of Chery. Chery’s booth design displayed solid technologies and an atmosphere of innovation. Its product matrix showed the audience the strong technical accumulation and strong design ability of Chery. “CAOA Chery has always supported the concept of providing more advanced products to Brazilian consumers who will be amazed by the products and strength displayed by CAOA Chery,” said Alfonso.
An “all-star” lineup worthy of expectation
Chery came with an “all-star” lineup including Arrizo 5, Tiggo 5X, Tiggo 7, Tiggo 8 and four new energy vehicles, showing its sincerity and focus. As the highlight of the show, Chery’s new energy lineup drew wide attention. As the earliest Chinese automobile brand developing new energy vehicles, Chery has a world-recognized new energy vehicle and parts development system, and follows the trend of automobile development. Since their launch, its four new energy vehicles: eQ, eQ1, Arrizo 5e and Tiggo 2e have been a resounding success. Arrizo 5e has a maximum range of 400 kilometers. In the first half of 2018 alone, Chery’s new energy vehicle sales increased 250% year on year, showing that Chery’s new energy vehicles enjoy great popularity.
As Chery’s main strengths in the global market, Arrizo 5, Tiggo 5X and Tiggo 7 have been favored and recognized by global consumers for their outstanding quality. Remarkably, Tiggo 5X and Tiggo 7, both based on Chery’s internationalized T1X platform, inherit the design style of Concept β cars and the design concept of “Life in motion”, have been tested by the market in of safety, power and comfort, and have won a number of honors including “C-NCAP Five-star Rating” and “Best Large SUV of the Year”. It is to be expected that Chery Arrizo 5, Tiggo 5X and Tiggo 7 will be launched for sale in November, December and January 2019 respectively.
Sincere cooperation, a new step forward
Since Chery and CAOA teamed up and announced comprehensive cooperation in R&D, manufacturing, sales and other fields on November 11, 2017, the two sides have made many attempts in areas such as promoting the branding, digital marketing and network building, and achieved significant results. On March 28, 2018, CAOA Chery launched its new product, the Tiggo 2. As the first product launched since the two parties joined, the Tiggo 2 has developed strongly in the market, with its sales increasing steadily. Chery’s steady increase in sales and market share since August is also attributable to its continued investment in overseas operations and management innovation. Carlos fully acknowledged the cooperation and had full confidence in the future development of CAOA Chery in Brazil.
The Sao Paulo International Motor Show provided a platform for CAOA Chery to present its results. “Through the joint venture established with CAOA, Chery has achieved outstanding results in Brazil, established a new brand image, new network standards and new service standards, and achieved record sales and market share during the past year,” He said, adding that Chery will establish comprehensive and long-standing strategic cooperation with CAOA and launch more high-end and intelligent products, so as to improve CAOA Chery’s competitiveness in Brazil.
Chery launched three new SUVs and cars on CAOA’s first anniversary. It was the first time that Chery launched so many new products in a single overseas market in such a short time. And the launch of all new energy models at the Sao Paulo International Motor Show shows Chery’s love for Brazil and dedication to Brazilian consumers.
“CAOA Chery is the fastest growing automotive company in Brazil in 2018, but this is just the beginning for us,” Zhang said, adding, “Chery will have a brighter future in Brazil.”