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Auto show will be a boon for Lampang

The Department of Industrial Promotion hopes to generate 100 million baht of economic value through its cooperation with automakers at the Diprom Motor Show in the northern province of Lampang.

Diprom is an acronym of the name of the department. It also forms the Thai phrase di-prom, which means perfectly good.

“More than 15 brands of cars and motorcycles will join the Diprom Motor Show,” said department head Nattapol Rangsitpol.

The week-long event, to be held February 9-15, is expected to draw around 5,000 visitors per day.

The Thai Automobile Industry Association (TAIA) expects to see up to 500 car bookings during the event, as northerners have strong purchasing power and potential new car buyers will also boost Requirement.

The association is ready to support the government in its plan to revive the local economy and the Thai automobile industry, said Suwat Supakarndechakul, chairman of TAIA.

The national automobile industry, which employs more than 800,000 workers, accounts for 14% of the economic value generated by the industrial sector.

The organizers chose Lampang because they want to stimulate economic activities in this province, in particular by boosting the Mice sector (meetings, incentives, conventions and exhibitions).

“The government expects the event to support the local economy, following the reopening of the country. It will help build business confidence and facilitate car purchases in the north,” said Chumlak Kanpetchthe, vice-governor of Lampang.

The authorities are also planning to hold auto shows in other regions as part of its plan to boost local economies.

The government allocates around 10 billion baht per year to support domestic industries and investments.

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