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“A small motor show every day”

AC Motors Centrale presents all affiliated brands under one roof

AS THE ECONOMY continues to open up amid a hopefully receding pandemic, AC Motors is doubling down on its efforts by recently opening AC Motors Centrale in Bonifacio Global City.

“Now, we can truly say that all roads lead to this one-of-a-kind venue at the center of one of the most coveted business addresses in the country. Indeed, no other place and time suits the occasion. AC Industrials’ automotive and motorcycle distribution and retail business have been an integral part of the Ayala Group for 30 years, enabling AC Motors to provide mobility solutions to the Filipino people,” said the President and Chief Executive Officer. AC Industrials executive Arthur “Art” Tan in his on-site welcome speech. AC Motors is a “holding company of AC Industrials (ACI), the holding and investment company of Ayala Corp. for industrial technology, manufacturing, vehicle distribution and retail interests”.

Rising on a plot of 3000 m². spreading out at 932 28e street corner 9e Avenue, AC Motors Centrale features all of the mobility brands overseen by or associated with the Ayala-led company, namely Honda, Isuzu, Volkswagen, Kia, KTM and Husqvarna. Another brand, Maxus, is conspicuously absent out of respect for a neighboring dealership.

Also addressing attendees at the grand opening, AC Motors Automobile Group Chairman Antonio “Toti” Zara III described the concept as a “little everyday car show” in the heart of the city. He expressed optimism for the auto industry – noting that the sector has seen growth of 11% since the start of the year compared to the same period last year. Mr Zara also reported that AC Motors had “outperformed” the market average, while accounting for 4.8% of total industry sales across all of its dealerships and distributors. “It’s the best time to open Central,” he joked.

Speaking to ‘Velocity’ in an exclusive interview, the exec explained, “We will have our halo patterns and our focus patterns…the (displays) will always change.” The building is planned to display at least four vehicles per brand and also houses the headquarters of AC Motors. Mr. Zara added: “What sets AC Motors Centrale apart, besides being able to house all of our brands under one roof and giving customers the flexibility to choose the vehicle that best suits their needs from a wide range of models , is that we’re taking that experience to the next level by offering AC Motors’ new used car program, AC Motors Trade+, which opens up a whole new world of business and ownership opportunities for our customers. .

AC Motors Trade+ is clearly a calculated bid to also realize an additional revenue stream for the company. Auction-based service – powered by technology from established automotive portal ZigWheels Philippines and used car specialist Carmudi Philippines’ dealer marketplace – streamlines the process of selling used cars for new buyers and existing owners in a “five day turnaround time from inspection, to auction and payment. The installation is open to all makes of vehicles, even those that are not part of AC motors.

In addition, AC Motors takes advantage of the natural synergies it can access within the considerable circumference of the Ayala Group. In addition to the AC Motors Fleet program, participants can join the Ayala Rewards Circle and the Ayala Enterprise Circle for small and medium businesses and large enterprises.

This is all part of the larger framework of seamless digitization that AC Motors relies on as “one of the most digitized dealer networks”. The company revealed that up to 45% of current sales are made through its many online portals, providing a seamless and efficient experience for customers. All of the brands featured in AC Motors Centrale have their own comfortable place within the facility’s footprint – each niche executed and styled in keeping with the most current corporate image.

Plus, it’s pretty obvious to the company that the future won’t just be digital, but increasingly electric. Mr. Tan said, “AC Industrials is fully committed to supporting AC Motors as it plays a pivotal role in the next stage of mobility: electrification. This place will become part of our sustainable electric vehicle ecosystem, allowing our customers to comfortably enjoy the EV (electric vehicle) models that we will soon be introducing.

Among AC Motors’ own brands, Volkswagen and Kia in particular have been making a big splash in the EV space and rolling out relevant models in this genre globally. Mr Zara told ‘Velocity’ that we can expect electric vehicles from AC Motors “maybe sooner than expected”.

“The volume wouldn’t be much,” he clarified. “But we have to start somewhere, don’t we?” And Ayala is not just about the electrification of mobility. The group is committed to being zero carbon by 2050. And how can we, at AC Motors, not contribute to this? »

The executive expressed excitement over Republic Act 11697 or the Electric Vehicle Industry Development Act (EVIDA) which became law last April. As reported in a Business world article by Bjorn Biel M. Beltran, the law “describes the regulatory framework for the manufacture and adoption of electric vehicles, and includes quotas for their adoption by various industries such as freight logistics, food delivery companies, travel agencies and public service providers”. So that gives a significant push and push for more people to go electric.

“Government is obviously moving towards promoting electrification… I think we are ready. Pain has always been about autonomy, but the autonomy of vehicles is increasingly greater,” said Mr. Zara. “We also work with our CEO Art (Tan), who works (with companies on charging stations).”

And, of course, once these EVs from brands distributed by AC Motors arrive, they will most likely be launched and displayed at AC Motors Central.

It is, as this movie line says, inevitable.

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